We contact reviewers when we have review copies available. I also look forward to new voices and perspectives among content creators in 2023. I hope they continue to seek joy in games (opposed to it feeling like a task or chore)–this is all about having fun and adding value to your audience, not amassing views or likes through any means necessary. If you choose an expansion to review, you already own (or have access to) the core game.Ĭontent creators had a lot of games to choose from in 2022, and I’m grateful for those who featured Stonemaier products.You don’t already have easy access to the product.

You are available to feature the product you select in the next few months.

You do not already have a review copy or have an incoming review copy from Stonemaier Games for which you haven’t posted substantial content.

Whenever I let our list of 300+ reviewers know that we have review copies available, I now preface the email with the following guidelines: I have the greatest appreciation for people who are consistently willing to spend time and effort to learn/play our games and publicly share their unbiased opinions in great detail.

However, simply being on social media does not make someone a content creator or a reviewer. We continually offer review copies to the broad range of creators who sign up on the form at the end of this post. Since my original post on this topic three and a half years ago, last January’s update, last January’s update, and the previous January’s update (plus this older–but still important–post), I’ve refined my methods for selecting reviewers, so today I thought I would share my current process in case it’s helpful for fellow publishers and content creators. I estimate that we sent at least 600 free units of Stonemaier products for review in 2022. It’s far from the only part, but it remains an important and significant marketing expense. Sending games to reviewers and content creators continues to be a key part of the Stonemaier Games marketing plan.

Game reviewers