On the subject of the recent funding deal, Blue Apron co-founder and CEO Matt Zalzberg wrote, “Our mission is to make incredible home cooking accessible to everyone. In November 2014, the company reported hitting an average of one million meals per month, providing further evidence of Blue Apron’s rapid and increasing growth. At an average price of $10 per meal, that totals at least $360M in annual revenue. The ingredients arrive in a refrigerated box so the food stays fresh even if the user is not home at the time of delivery.Īccording to the company, Blue Apron has been filling roughly three million meal orders per month. Shipping is always free and the user can choose the delivery days that best fit his or her schedule. The two-person plan, for example, offers three meals per week at the cost of $9.99 per person. In order to keep the program both waistline and wallet friendly, Blue Apron offers a variety of pricing options. Blue Apron hosts a series of guest chefs and promises to never repeat the same recipe in a year.

Each meal takes roughly 35 minutes to prepare and consists of between 500 to 700 calories.

To date, Blue Apron has secured $193M in funding from 15 different investors, including this recent deal.īlue Apron claims to offer consumers “a better way to cook,” providing deliveries of fresh ingredients with easy-to-follow recipes from a wide variety of cuisines. The funding gives Blue Apron a $2B valuation. Blue Apron, a New York-based meal delivery service, recently sealed a $135M Series D funding deal led by Fidelity Management and Research Company. Following the heals of Delivery Hero’s recent $110M funding announcement, two additional online food delivery companies have announced the close of respective funding deals.

Blue apron cost per month